Creativity and hard work rewarded at national tourism & travel awards
Aitken Spence Travels picked up the two main travel awards at the inaugural Presidential Awards for Travel and Tourism Excellence for 2007. Competing against all the other major industry operators, the company was crowned the best Destination Management Company and the best Professional Conference Organization (PCO).
The winners were based on a comprehensive evaluation criterion covering aspects such as revenue generation, customer profile, international promotional initiatives, branding and communication strategies, innovation in service delivery, CSR projects and contribution towards industry development.
The Managing Director of Aitken Spence Travels and Ace Travels & Conventions, Gehan Perera, paid tribute to his dedicated staff for both their hard work in ensuring that guests continue to have wonderful holidays and for their meticulous planning of conferences.
‘In the past few years when tourism took a downturn, our team has been creative and pro-active,’ explains Gehan. ‘Rather than waiting for things to happen, we have explored new markets and stimulated different channels in existing ones to keep the Sri Lankan Tourism flag flying high.’
While adopting this very positive frame of mind, Aitken Spence has never compromised their high standards of service. In a period when companies in several industries are opting to cut expenditure, Aitken Spence continues to invest in crucial areas.
‘Our investment in technology and the professional development of our staff is exceptionally important to us,’ continues Gehan. ‘We do not wish to cut any corners.’
The Presidential Awards were introduced by the Ministry of Tourism to foster competitiveness and uplift the standards of the local tourism and travel industry. Although delighted that Aitken Spence received such prestigious awards, Gehan is quick to point out the real winner:
‘It is good for the whole country if the industry is competitive. Hopefully the Presidential Awards will help to raise the profile of Sri Lanka as a destination for holidays and conferences.’
2008 – Ace Magazine Issue 1