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Aitken Spence Travels, recognised as a ‘Best Employer’ in destination management

13 Aug

The largest inbound tour operator in the country, Aitken Spence Travels was recently recognised with a ‘Sri Lanka Best Employer Brand Award’ by World Federation of HR Professionals, endorsed by CHRO Asia. Aitken Spence Travels was the only destination management company to have been conferred as Sri Lanka’s Best Employer Brand in this platform.

This was awarded at the 4th edition of the Sri Lanka Best Employer Brand Awards 2019, held at Taj Samudra hotel recently. This is a regional platform linked to the Employer Branding Awards 2019-2020 (currently in its 14th edition) convened by the Employer Banding Institute of India as a build-up to the Global Employer Brands programme, part of the World HRD Congress which is into its 28th Edition in 2020.

This programme was launched in Sri Lanka to recognise the top companies and brands in Sri Lanka that have exemplary HR practices and have effectively used marketing communications for human resource development. Winners are selected by drawing reference from research illustrating highest regard for organisations as preferred employers among diverse stakeholders.

Commenting on this recognition, Mr. Nalin Jayasundera – Managing Director of Aitken Spence Travels said, “We are humbled by this recognition. Our employees are our most cherished asset. In an industry with the highest rate of turnover, and a high representation of millennials, it is common knowledge that Aitken Spence Travels is seen as a training ground of sorts for the best talent. Regardless of the length of time served with us, we have consistently worked towards empowering our workforce with the required skills, experience, industry exposure and information and it is that commitment that has resulted in producing an award winning team. We appreciate these endorsements by globally reputed influencers, which serve to reinforce the Company’s commitment to continuously elevate its performance in the industry by drawing on the expertise of its partners and principals.”

Aitken Spence Travels, part of the diversified blue-chip conglomerate Aitken Spence PLC, is a joint venture with TUI Travel PLC, and is the leading destination management company in Sri Lanka. Undoubtedly the largest inbound tourism operator in the country, Aitken Spence Travels affirmed its market leadership position by facilitating over 200,000 visitors to Sri Lanka within the 2018/2019 financial year, surpassing the previous year’s record number of 178,000 happy visitors.

In 2018/2019, Aitken Spence Travels invested over Rs. 250Mn to promote Sri Lanka as a destination in overseas markets. To manage ISO 9001:2015 Travelife Partner certified quality of service, every effort is taken to educate and equip employees, from top management to tour guides, with the required skills, knowledge and information.

Catering to a varied number of segments in the travels industry from cruise to special interest groups, sports tours, nature and luxury tours, Aitken Spence Travels continuously provides unique propositions to its clientele in order to maintain a competitive edge in the market. The company’s ability to deliver a distinctive value proposition to each market is a testament to its ability in drawing on the capabilities of its talent pool to deliver a competitive advantage for its customers.

Aitken Spence Travels the only DMC to be awarded Gold from PATA

30 Jul

Sri Lanka’s largest Destination Management Company, Aitken Spence Travels will be presented the prestigious Gold Award at the Pacific Asia Travel Association (PATA) Awards 2014 ceremony, taking place on 19th of September, at the Diamond Island City Hall in Cambodia’s capital, Phnom Penh for its “Elpitiya Plantations Excursions” in the Environment – Ecotourism Project category. Identified from amongst 181 entries from 66 organizations and individuals worldwide, Aitken Spence Travels has been recognized for its concept on tourism innovation and excellence.
PATA is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The PATA Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture.

“We are pleased to be the recipient of this prestigious award as the only Destination Management Company in Sri Lanka for the 2014 PATA awards.  Aitken Spence Travels is always thinking innovatively while placing importance on sustaining the environment that we operate in. Having developed this culture of differentiating ourselves, this award will inspire us to continue our efforts and fulfill the traveler’s needs” noted Mr. Nalin Jayasundera, Managing Director of Aitken Spence Travels.

The award applauds Aitken Spence Travels for successfully transforming the inconspicuous Elpitiya town – that has originated as a result of plantation industry, to an experiential tourism destination. With emphasis on eco-friendly and sustainable practices, ‘Elpitiya Plantations Excursion’ is designed to offer the traveler a memorable experience with its incorporation of activities involving local culture and environment. A trek through the rubber and tea plantation with various native practices such as ‘tapping the rubber tree’ and ‘plucking tea’ contributes to the authentic experience and affirms why the outing is distinctive.

The excursion benefits all segments of stakeholders involved, especially the local community, as a result of healthy interactions between the traveler and the locals. Enriching their livelihood, building strong bonds through cultural exchange of practices has allowed Aitken Spence Travels to place Elpitiya on the map for eco-tourism.

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With a significant presence in Maldives and fully diversified in to every aspect of tourism, Aitken Spence Travels is the leader in destination management in Sri Lanka. Partnered with the world’s largest name in travel, TUI Travel Plc, and with over third decade of experience, the company is backed by a reputation of being the most professional in the business. With the commitment towards offering sustainable tourism, Aitken Spence Travels is endowed the Carbon Neutral status by the Sri Lanka Carbon Fund and maintains ISO 9001:2008 and 14001:2004 certifications.

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